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Bulk Mail Minimums
One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” It’s probably fewer pieces than you think, but...
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How Google Uses Direct Mail Marketing to Grow its Business
Google is one of the most idolized companies in the world right now. Funny thing is that most people don’t realize that Google is also one of the largest direct mailers globally. That’s right, high...
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Time for Another Postage Rate Increase from the USPS
Do you include direct mail in your marketing mix? Then I’m sure you’re not excited to learn that the USPS just announced a postage hike effective January 22nd, 2012. This represents the second...
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Marketer’s Nightmare: USPS Combines Slower Service with Higher Postage Rates
Under tremendous pressure to reduce its deficits, the USPS has decided to increase postage rates while substantially reducing the speed of delivery for most first class mail. The postage rate...
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Does Nonprofit Postage Save a Lot of Money?
Getting approved to mail at the nonprofit rate is a big deal. On average it, will save you about 10 cents apiece in postage compared to the regular rate for bulk mail. However, when the nonprofit...
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Dear USPS: Here’s How To Get More Love from Business Mailers and Increase...
Dear USPS, We the business mailers, nonprofits and marketers are here to help you! If you help us, we’ll help you become profitable. Does this sound like a pretty good deal? If so, here are a few...
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Marketers Take Note: USPS Repeats Summer Barcode Discount, But With Restrictions
Are you looking to save some money on your bulk mail postage? Then here’s some breaking news that can help. Last Summer, the USPS experimented with a no-strings-attached discount for bulk mail that...
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How Will the January 2013 USPS Postage Hike Impact You?
An overall 2.57% United States Postal Service rate postage rate increase is scheduled to take effect on January 27th, 2013. As of April 10, 2016, new rates are in effect. For details about the new...
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How Will the January 2014 USPS Postage Hike Impact You?
The USPS has scheduled postage rates to go up across the board on Monday, January 27th, 2014. As of April 10, 2016, new rates are in effect. For details about the new rates, see our blog post here....
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No USPS Postage Increase in January 2015
A stroke of good news for marketers! There will be no USPS postage increase in January 2015. This is significant, because every January, the USPS has the opportunity to raise postage rates, and...
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What’s the Easiest Way to Get Your Bulk Mail Rejected by the U.S. Post Office?
Is it any surprise that that the U.S. Post Office is feeling the pressure just like the rest of us? On the heels of the recent failure of a requested postage rate increase, the USPS must do...
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USPS Holiday Schedule and 2011 Postal Trends
With both Christmas and New Year’s Day being on a Saturday this year, I’ve been getting a lot of questions about what this means for US Post Office hours and bulk mail. I’ve also been getting...
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What’s The Best Bulk Mail Marketing Option For Me?
Did you know that earlier this year the USPS released a brand new discounted bulk mail program called Every Door Direct Mail? While this program has opened the door to cost effective marketing for...
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The USPS Survival Plan and How It Impacts Bulk Mailers
The Titanic hit an iceberg and ultimately sank because it moved too slowly to change course in time; the USPS is a very large organization facing similar challenges due primarily to dramatic...
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2018 USPS Rate Increase
With the new year rapidly approaching, it’s once again time for a rate hike from the U.S. Postal Service. Here are the details of the 2018 postage rate increase. Since letter-sized mail is the most...
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What’s the Easiest Way to Get Your Bulk Mail Rejected by the U.S. Post Office?
Is it any surprise that that the U.S. Post Office is feeling the pressure just like the rest of us? On the heels of the recent failure of a requested postage rate increase, the USPS must do...
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How To Find USPS Carrier Routes
One of the most common questions we get related to bulk mail is “How can I find the carrier route for a neighborhood or community?” Of course, one of the many benefits of working with our team is that...
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